Brand Activation
Advocado Communications Marketing activation is the execution of the marketing mix as part of the marketing process.
The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.
Depending on the business objective, two types of marketing activation can be used as part of OUR marketing strategy.
Brand activation, sometimes called Brand Engagement which focuses on building a longer term emotional connection between the brand and the customer.
.At Advocado Communications, activation based on direct-response marketing will focus on generating immediate sales transactions.
.Before executing its marketing activities, a firm will benefit from identifying which customer groups to target. “By focusing on some fewer influencers only, activation can become more efficient and higher returns can be expected.”
Customer data is a significant source of information for planning marketing activation.
A common practice is to use customer relationship management tools and techniques to augment the impact of marketing activation because Advocado Communications“provides an integrative framework in which marketing activation and customer activities collaborate to increase patronage” .